Social psychologists suggest that we begin to form enduring first impressions within the first 6 to 12 seconds of meeting someone. These impressions are based primarily on physical appearance. Studies indicate that a positive physical appearance is often associated with similar characteristics such as professionalism, intelligence, organization and success.

A professional image is a powerful business tool. You have most likely spent a great deal of time and energy perfecting your job-related skills and knowledge. Consider the benefit of devoting a similar effort to your personal image. If you fail to project confidence and professionalism the message you wish to deliver may be lost or obscured. If your message is not heard then both you and your organization may suffer.